FMCG

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We help our Clients optimise both their Trade revenue and Shopper pricing by making Revenue Management part of their day to day operations.

This is achieved via a disciplined approach to the following key topics:

  • Trade spend
  • Optimising return on Trade investments
  • Development of Account plans, JBPs and Promotional Calendar
  • Pack Price architecture
  • Promotional Effectiveness
  • Rate and Mix modelling
  • New product pricing 

We aim to help our Clients build a best in class Revenue Management function.