About Us

At Integrated Pricing our primary purpose is to help our customers put the right pricing structure in place for their business.

We do this by combining our industry knowledge with advanced data analysis to ensure we recommend the right pricing to optimise long term profitability.

John Wade is the Founder and Managing Director of Integrated Pricing. 

Prior to founding Integrated Pricing, John was a a senior commercial finance & pricing executive with a global mix of innovative organisations including GE, Telefonica and Britvic. He has proven expertise in commercial deal structuring, pricing strategy and revenue management.

He has a BBS (Hons) from the University of Limerick and is a member of the Chartered Institute of Management Accountants.

John now helps a diverse range of B2B and B2C companies improve profits through better price management.